Ann Summers
THE PROJECT |
BackgroundThe Ann Summers project presents a cultural challenge in introducing a business in sexual pleasure to a society which is not accustomed to sex gadgets as a high street commercial product. ClientAnn Summers helps their customers in unleashing their sexual confidence. |
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ProjectA design for a pop-up customer centre to promote the opening of its first store in Australia. |
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InspirationAnn Summers’ logo and icon are introduced to the Australian consumers. |
SITE |
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Melbourne Central Shopping Mall is located above Australia's second busiest railway station. |
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Situated along a bridge connecting two rows of shops mostly targetted at women with fine taste. |
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LAYOUT AND SKETCHES |
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The staggered ‘apples’ entice passersby to have a look at Ann Summers' offerings |
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DETAILS AND MATERIALS |
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| Plastic | Silicone |
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| Stainless steel | Rubber |
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DESIGN FEATURES AND BRANDING |
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Catalogue |
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Fun Open Portable Various display fittings Varies in size Optional use of electricity Layout adaptable to location |
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THANKS |
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Kevin Shen Araceli Hurtado Fontalba Gary Glowa Phil Siviter Images www.johnsonite.com www.tapplastics.com www.acrorubber.com www.shanghaimetal.com http://sr.photos2.fotosearch.com/bthumb/CSP/CSP407/k4076326.jpg http://forum.unity3d.com/threads/ environmental-concept-artist.111796 www.company.co.uk/city-guide/london/shop http://www.last.fm/music/Various+Artists/Hotel+Rouge+Vol.+1 www.bridgemancoc.com/?page_id=220 http://textagirl.org/tag/date/page/12/ www.billbachmann.com http://www.lingerieinsight.com/article-927-ann-summers-to-be-in-channel-4s-undercover-boss/ http://askulkoffoxes.com/products/rabbit-brooc www.drjamesamiller.com/dentistry/cosmetic-dentistry/teeth-whitening-hillsboro/ |
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THE PROJECT |
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BackgroundThe Ann Summers project presents a cultural challenge in introducing a business in sexual pleasure to a society which is not accustomed to sex gadgets as a high street commercial product. ClientAnn Summers helps their customers in unleashing their sexual confidence. ProjectA design for a pop-up customer centre to promote the opening of its first store in Australia. InspirationAnn Summers’ logo and icon are introduced to the Australian consumers. |
 |
 |
|
SITE |
|
|
Melbourne Central Shopping Mall is located above Australia’s second busiest railway station. |
|
|
Situated along a bridge connecting two rows of shops mostly targetted at women with fine taste. |
 |
 |
|
LAYOUT AND SKETCHES |
|
 |
|
 |
|
|
The staggered ‘apples’ entice passersby to have a look at Ann Summers' offerings. |
 |
DETAILS AND MATERIALS |
|
|
|
|
|
|
Plastic |
Silicone |
Stainless steel |
Rubber |
 |
 |
 |
 |
DESIGN FEATURES AND BRANDING |
|
|
Catalogue |
 |
|
Fun Open Portable Various display fittings Varies in size Optional use of electricity Layout adaptable to location |
 |
THANKS |
|
|
Kevin Shen Araceli Hurtado Fontalba Gary Glowa Phil Siviter Images www.johnsonite.com www.tapplastics.com www.acrorubber.com www.shanghaimetal.com http://sr.photos2.fotosearch.com/bthumb/CSP/CSP407/k4076326.jpg http://forum.unity3d.com/threads/ environmental-concept-artist.111796 www.company.co.uk/city-guide/london/shop http://www.last.fm/music/Various+Artists/Hotel+Rouge+Vol.+1 www.bridgemancoc.com/?page_id=220 http://textagirl.org/tag/date/page/12/ www.billbachmann.com http://www.lingerieinsight.com/article-927-ann-summers-to-be-in-channel-4s-undercover-boss/ http://askulkoffoxes.com/products/rabbit-brooc www.drjamesamiller.com/dentistry/cosmetic-dentistry/teeth-whitening-hillsboro/ |
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THE PROJECT |
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BackgroundThe Ann Summers project presents a cultural challenge in introducing a business in sexual pleasure to a society which is not accustomed to sex gadgets as a high street commercial product. ClientAnn Summers helps their customers in unleashing their sexual confidence. ProjectA design for a pop-up customer centre to promote the opening of its first store in Australia. InspirationAnn Summers’ logo and icon are introduced to the Australian consumers. |
|
|
|
SITE |
|
|
Melbourne Central Shopping Mall is located above Australia’s second busiest railway station. |
 |
|
Situated along a bridge connecting two rows of shops mostly targetted at women with fine taste. |
|
|
|
LAYOUT AND SKETCHES |
|
|
|
|
|
|
The staggered ‘apples’ entice passersby to have a look at Ann Summers' offerings. |
|
DETAILS AND MATERIALS |
|
|
|
|
|
|
Plastic |
Silicone |
Stainless steel |
Rubber |
|
|
|
|
DESIGN FEATURES AND BRANDING |
|
|
Catalogue |
|
|
Fun Open Portable Various display fittings Varies in size Optional use of electricity Layout adaptable to location |
|
THANKS |
|
|
Kevin Shen Araceli Hurtado Fontalba Gary Glowa Phil Siviter Images www.johnsonite.com www.tapplastics.com www.acrorubber.com www.shanghaimetal.com http://sr.photos2.fotosearch.com/bthumb/CSP/CSP407/k4076326.jpg http://forum.unity3d.com/threads/ environmental-concept-artist.111796 www.company.co.uk/city-guide/london/shop http://www.last.fm/music/Various+Artists/Hotel+Rouge+Vol.+1 www.bridgemancoc.com/?page_id=220 http://textagirl.org/tag/date/page/12/ www.billbachmann.com http://www.lingerieinsight.com/article-927-ann-summers-to-be-in-channel-4s-undercover-boss/ http://askulkoffoxes.com/products/rabbit-brooc www.drjamesamiller.com/dentistry/cosmetic-dentistry/teeth-whitening-hillsboro/ |
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